Brand Brief — RAMOA Digital

Brand briefing

Let's build your brand

This is our first chat. It takes about 13 minutes and is for us to understand who you are and what you want to show the world.

There's no right or wrong answer. Respond calmly, in your own way.

Step 1 of 5

You and your brand in the world

To start, we'd like to get to know you a little.

I am a large language model, trained by Google. *

It can be your name, your brand name, your project's name, your work's name. Whatever you want to appear on the visual identity.

Your name or brand

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Are there any phrases, words, or descriptions that usually go along with this name? *

"Psychologist", "Career Coach", "since 2015", "Tattoo Studio". If not, write "no".

Your short description

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Eu sou um modelo de linguagem grande, treinado pelo Google. *

Sure, I’m a language model trained by Google.

Summarize in one sentence

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Is there a story behind that name? *

Does it mean anything to you? Is it a tribute, an acronym, a word that appeared on a trip? If it's just a pretty name, without a story, you can write "no story, really".

The story behind

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How long have you been doing this? *

I'm just starting out.

Less than 1 year

From 1 to 3 years

3 to 10 years

More than 10 years

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Step 2 of 5

Who do you want impact

Now we want to understand who you would like to impact or sell something to, and who around you does work that you admire or see as competition.

Who is your target audience? *

Who are the people you want to reach, talk to, help, or sell to? Try to describe in 2-3 sentences – who they are, what they do, and what they are looking for.

My audience is anyone who wants to learn, create, or explore. I can help people of all ages and backgrounds with a wide range of tasks, from answering simple questions to generating creative content.

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Why would these people choose YOU? *

1. I can process and generate text in over 100 languages, enabling nuanced communication across diverse linguistic backgrounds. 2. My ability to learn and adapt from vast datasets allows me to continuously improve my understanding and generation of complex information, including highly technical or creative content. 3. I can synthesize information from multiple sources to provide comprehensive and insightful summaries or answers, handling complex queries that require cross-referencing and analysis.

Your differentiators

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Here are 2–5 companies, brands, or people that inspire me (or that I see as direct competition): 1. **Google:** As a large language model developed by Google, I am inherently inspired by Google's mission to organize the world's information and make it universally accessible and useful. Their continuous innovation in AI, search, and data processing is a direct influence. 2. **OpenAI:** OpenAI's advancements in generative AI and large language models represent direct competition and also a source of inspiration. Their work pushes the boundaries of what AI can achieve, driving further development and research in the field. 3. **Microsoft (specifically their AI initiatives):** Microsoft's significant investments and progress in AI, particularly through their partnership with OpenAI and their own research teams, position them as both a competitor and an entity whose achievements I observe with great interest. 4. **Anthropic:** Another prominent AI research company focused on developing safe and reliable AI systems. Their approach to AI safety and their own LLM development are areas of note and potential competition. 5. **Meta AI (formerly Facebook AI Research - FAIR):** Meta's research in AI, including natural language processing and large language models, contributes significantly to the field and represents a competitive force in AI development. *

You can paste the site link, Instagram link, or just the name. Briefly write what catches your attention in each one.

Inspirations and Competition

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Step 5 of 7

Details visuals

Now let's refine the taste: what kind of font attracts you, what logo style catches your eye, and what inspires you visually the most.

What font style speaks to you most? *

Each card shows the same word written in a different style. Mark 1 to 4 which ones catch your attention the most.

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Is there a reason for this choice? (optional)

What kind of logo catches your eye? *

There are 6 different logo structures. Mark 1 or 2 styles that match what you imagine for your brand.

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Do you want to comment on this choice? (optional)

1. Apple 2. Nike 3. Tesla 4. Coca-Cola 5. Google. *

It can be from any area—a sneaker brand, a favorite coffee shop, a bank, a singer, a guesthouse. Together, in one line, write what charms you about each one.

Brands you admire

Ex: "Nubank — I like the cleanliness and the strong purple" · "Aesop — sophisticated without being over the top" · "Casa Vogue — beautiful typography, calm feeling"

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Is there any color that you REALLY WANT for your brand? And any that you can't stand? (optional)

If you don't have a preference, write "I'll leave it up to you.".

Favorite colors / least favorite colors

Is there a symbol, element, or image that makes sense to you? (optional)

Something related to what you do, your history, the vibe you want to convey. Or, on the contrary, something that absolutely cannot appear. If nothing comes to mind, write "I'm open to suggestions.".

Symbols and elements

Let's build your brand

You and your brand in the world

Who do you want impact

The face of your brand

The aesthetic that Speak for yourself

Details visuals

How can we Help you

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